Friday! TV – Russia

Friday! TV has established itself as Russia's premier destination for vibrant, adventure-seeking young audiences. Catering primarily to millennials and Gen Z viewers, the channel offers an electrifying mix of travel shows, dramatic transformations, and captivating reality formats that redefine entertainment television.
The channel's morning lineup combines practical knowledge with energetic entertainment. "Dr. Komarovsky's School" provides valuable health advice, while "Friday Morning" with the charismatic duo Masha Ivakova and Lera Dergileva delivers an infectious dose of positivity to kickstart the day.
Daytime programming showcases Friday!'s innovative original productions:
• "Total Cleanup" – life-changing space and personal transformations
• "Knives Out" – culinary battles with social commentary
• "Hell's Kitchen" – intense professional cooking challenges
• "Four Weddings" – spectacular matrimonial competitions
Prime time features powerful makeover stories:
• "Tough Girls" documents rebellious women's journeys to refinement
• "Heirs" follows wealthy offspring experiencing ordinary lives
The evening winds down with iconic series "House M.D." and "Desperate Housewives," serving as the channel's signature comfort viewing.
Weekends on Friday! TV transport viewers across the globe: • The legendary travel show "Heads or Tails" explores new destinations • "Hello, Russia" offers fresh cultural perspectives through foreign hosts • Continuations of popular formats like "Tough Girls" and "Secret Millionaire"
More than just entertainment, Friday! TV inspires personal growth and cultural discovery. Its unique blend of transformation narratives, social experiments, and travel adventures has made it Russia's most dynamic youth-oriented network, constantly pushing boundaries in reality television.